nood fashion
iPod impressions
Nood asked Tricycle to help show carpet without having to show carpet. So we developed high resolution images that can be shown on a sales rep's iPod or laptop. Designers don't need (or want) to look at 50 lbs of carpet to get through the first step toward a decision... which is "I like it" or "Not so much."
Nood dematerializes not only the products but the process by which they come to market. Using Tricycle simulation to show new products on a sales rep's iPod means less inventory is used for test marketing and product launches. Plus, it appeals to today's urban, tech-wise, eco-designers.